Most of my friends will tell you that I am a self-appointed, unofficial, and unacknowledged promoter of Trader Joe's. It is one of my absolute favorite places to grocery shop. To me, it offers the best combination of quality, value, healthy orientation, interesting and new gourmet offerings, and a local sensibility.
Many of the TJs-brand offerings are private-labeled products sourced from local manufacturers, and many others are private label versions of high-quality, well-known brands that are identical to what you might find at a Whole Foods but for significantly less $$. Just last week I learned that TJ's new European-Style Thick and Creamy organic yogurt is actually from Straus Family Creamery -- an employee told me that it's actually delivered in cardboard cases with the Straus Creamery logo. I let out my not-infrequent exclamation of: "I love this store!", at which the TJs employee only smiled (I bet he hears it not-infrequently).
Over my many years of shopping at Trader
Joes I have also learned to trust the "healthiness" of TJ's offerings -- I don't need to scrutinize
labels for ingredients such as hydrogenated fat and high-fructose corn
syrup, and am always thrilled at the latest delicious, healthy, and unique ingredients that are difficult or impossible to find elsewhere, from
organic whole-wheat & corn tortillas to sprouted-wheat papardelle to
frozen green garbanzos.
And in a better way than Walmart, Trader Joe's is bringing organic to the masses -- nowhere else can you find the consistent range of organic offerings, often local, seasonal, and environmentally-conscious, at anywhere near their price points. I do have friends who complain occasionally about the quality of TJ's produce -- if you've read this far you already realize that I am slightly cult-like about this store so don't take too kindly to such criticism -- my answer is simply that (1) I rarely encounter this issue and I grocery shop, at TJs and elsewhere, a great deal, (2) just as you would when buying produce anywhere else you still need to inspect it closely before throwing the package in your cart -- and this is still fairly easy to do even through the packaging, and (3) on the few occasions I have complained about spoiled produce, whether I had the food item or packaging with me or not, TJ's has gladly given me a full refund.
There is one area of criticism that I think is valid -- the comment that "you can't find everything on your grocery list at Trader Joe's". I do also supplement with trips to other stores when I have the time, but I can (and have on many occasions) made a weeks' worth of interesting meals (adult and kid-oriented), from scratch, almost exclusively from Trader Joe's fresh ingredients. On that note , whenever I make this statement I have friends ask me to document a series of "Trader Joes recipes" for them -- quick and easy recipes (not pre-prepared packaged meals) that are made from only Trader Joes ingredients. So, to finally come to a conclusion for this entry -- the TJ Recipes section of this site will definitely have a large representation of these and will be flagged accordingly. Stay tuned, once I get started I might not be able to stop...